Altra Running partnered with AMP to create a dynamic hybrid campaign featuring their upgraded Timp trail runner. The focus was on showcasing the improved grip and reduced weight, enabling users to confidently stay out longer and tackle more challenging terrain. With just one shoot day, efficiency was key, requiring a nimble crew to keep up with the athletes on the trail. Despite minimizing equipment, our team managed to make room for some fun camera toys to enhance the visuals of the campaign. The resulting imagery looks fun - because we had a damn good time!