Pure Michigan: Fresh Waves

“Fresh Waves” rolls out as the newest chapter of Pure Michigan’s "Fresh Lives Here" campaign for Summer 2025 Produced in collaboration with MMGY Global (Detroit) and Gorilla (Production Co), this weeklong production spotlights Michigan’s iconic freshwater coastline and endless summer recreation. From dawn patrol surf to sunset sails - our teams traversed 400 miles from the lower to upper peninsulas of the Mitten State documenting the states beauty and passionate locals. When you get to spend more time shooting from the water than on land…that’s the good stuff in our book!