Brooks - Project 222

overview
0.47 seconds. That's all that separated Josh Kerr's 2026 mile world record from a mark that had stood for 27 years. Josh approached Brooks Running with one goal: bring the mile back to Britain. The months that followed became a global effort, documenting Josh's pursuit alongside the evolution of a custom Brooks racing spike and speed suit built specifically for his record attempt. From Edinburgh to Seattle and Albuquerque, we followed the process at Josh's pace, working around training, recovery, and travel. On July 18, 2026, Josh ran 3:42.66, reclaiming the mile world record for Britain. Within moments, our imagery was circulating across newsrooms and social platforms around the world. The mile record stands at 222.
scope of work

Creative Direction

Photography

Post-Production

Team

Photogrpaher: Andrew Maguire, Productoin Co: Rising Story Collective, Seattle Line Producer: Allison Reimer, Client Team: Alex Griggs, Brett Strycharz, Lucas Fuentes, Elyse Delaney, Bri Forslund, Melissa Smull, Merrilee Curalli, Liv Faris, Carolyn DraayerAlessandra Richards, Avary Lenz, Claire Tannler, Derek Lactaoen, Garrett Heath, Lee Emanuel,

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