Nike - Trail

The 2015 UTMB race was regarded by many as Nike’s official arrival on the world stage of trail running. Working alongside Conscious Minds, we hit the trails around Chamonix with Nike’s elite athlete team, chasing the athletes through the craggy, high-alpine terrain of the Mont Blanc massif. With influencer marketing hitting its stride, Nike invited a select group of creators to join the experience and launch of Nike Trail. Our team captured the intersection of these two worlds, documenting athletes and influencers together in the days leading up to and throughout the UTMB events. At the time, it was a fresh approach to launching a performance trail category, bringing product, athlete and culture together on the sport’s biggest stage. Across the finish line, Nike athletes made their mark, claiming top-three podium finishes across both the UTMB 100 and CCC. Nike Trail had arrived. Momentum unleashed.