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Smartwool - FW26
overview
This campaign set out to break free from societal expectations and celebrate an outlet that doesn't need to be measured, validated, or influenced. An unapologetic call to arms for core athletes and off-the-couch adventurers alike who sometimes just need a reminder to get after it for themselves. Turn off Strava. Grab some friends. RAMBLE ON! Bringing humanity and genuine community back to the outdoors through visuals that evoke real-ass joy. Embracing the shit-eating grins and unfiltered moments that ACTUALLY happen when you're outside with your crew. The best FKT that was never recorded.
scope of work
Campaign Concepting
Motion
Photography
Pre-Production
Post-Production
Team
Director + Photographer: Andrew Maguire, Production: AMP, DP: Henry Houghen, AC: Ben Zuckerman, Aerial Pilot: Mike Hagadorn, PA: Sarah Hamilton, Creative: Gabe Re, Kieran Anderson, Editorial: Mike Murphy, Color: Jonnie Sirotek, Athletes: Bennett Levine, Cam Conner, Taylor Lehner
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