Brooks - Hyperion Elite 6

The creative vision for this campaign was to capture the atmosphere, rhythm, and intensity of a world-class marathon, reflecting the speed and energy of elite athletes chasing podium finishes. Working a section of 5th Avenue in downtown Seattle, our production team coordinated takes between intermittent traffic openings. Every pass demanded precise collaboration between the athletes, camera operators, production crew, and traffic officers. Using our custom cine trike, we matched the athletes' pace to capture fluid tracking imagery as they powered through downtown at race speed. The constraints of working within an active city became an integral part of the creative process, resulting in imagery that authentically conveys the energy, focus, and determination behind Brooks' premier racing shoe