CorePower Yoga

The team at CorePower Yoga brought us on board to develop a new library of signature imagery for a campaign launching alongside National Yoga Awareness Month in September 2026. CPY wanted to break from traditional yoga tropes and attract a new audience of serious and everyday athletes, positioning the practice as a tool for recovery, agility and resilience within their core sport and training. With running as our focus, we cast three elite athletes spanning distance, trail and track. We captured the group running across Denver before heading into the studio to document yoga as another dimension of their training. The visual approach leaned raw, kinetic and street-driven rather than traditional yoga content, giving the intersection of sport and practice more grit, and energy. See you in the studio!